The Cobra Story - Evolving from performance to precision
Cobra began as a family-run business with a passion for performance, manufacturing stainless steel exhausts known for their quality and craftsmanship.
As demand grew and our reputation for precision engineering spread, opportunities began to emerge beyond the automotive world.
What started as manufacturing of exhaust systems gradually evolved into light fabrication work, supporting businesses with custom fabrications and engineering solutions.
This natural progression led to the formation of Cobra Manufacturing, allowing us to expand our capabilities and serve a broader range of industries.
With over 50 years of manufacturing heritage behind us, Cobra Manufacturing is now a trusted provider of high-quality fabricated components.
Backed by ISO 9001 certification and proud to carry the Made in Sheffield mark, we uphold the highest standards of quality and consistency in everything we do.
Our in-house team handcrafts every product in England, applying the same attention to detail and engineering excellence that defined our exhaust work.
Today, we offer both high-volume manufacturing and custom, low-run or prototype projects, delivering flexible solutions without compromising on quality.
Cobra Manufacturing represents the next chapter in our story: built on legacy, powered by innovation, and committed to precision.
The Senior Team
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Rachel Abbott - CEO
Rachel co-founded Cobra Sport in 2004 while studying her Law degree. Upon graduating in 2007, she choose to remain in the manufacturing sector, driven by passion for business growth and innovation.
As CEO, Rachel leads the strategic direction of the Cobra Group, overseeing brand development, corporate growth, and the implementation of robust quality and health & safety management systems. Her leadership has been instrumental in expanding the group’s presence and reputation within UK manufacturing.
Rachel was named Inspirational Leader of the Year at the 2024 Sheffield Business Awards and was recognised in The Manufacturer Top 100 in 2025 for her outstanding contribution to the industry. She also serves as Deputy Lieutenant of South Yorkshire and is a committed advocate for women in manufacturing, actively championing diversity and inclusion across her professional network.
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Pete Jarvis - Managing Director
Pete began his career hands-on, fabricating and welding on the shop floor of the family business after leaving school. Following a Compulsory Purchase Order, he co-founded Cobra Sport in 2004 alongside his sister Rachel, playing a pivotal role in building the business from the ground up.
Over the years, Pete has led the development of high-quality manufacturing solutions, working with renowned automotive and motorsport clients to meet exacting industry standards. His leadership is underpinned by a commitment to continuous improvement, measurable performance, and operational excellence.
With a results-driven approach and a passion for innovation, Pete continues to guide the business forward-delivering strategic growth through strong leadership and a relentless focus on quality.
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Matt Thomas - Commercial Director
Matt joined the Cobra Group in 2002 and brings over 20 years experience in manufacturing and commercial strategy. As Commercial Director, he plays a central role in aligning the company’s capabilities with the needs of its customers, ensuring tailored, practical solutions that support long-term success.
With a deep understanding of manufacturing, Matt is committed to building strong, collaborative relationships and delivering exceptional service through a client-focused approach. His insight and experience continue to be key to the company’s development and reputation.